Benchmark Reports for SEO - F.A.Q.

This report lets you know that the major search engines have found your content. This is an important first step. Once your content has been placed in their index, then they are able to show your site in their search results. This report also shows how deep they are crawling your website, whether it is just a few pages or all of them.

 

Each search engine will visit (and re-visit) your website at different intervals. It could be once/month or once/week. Yahoo has a reputation of keeping old pages in their index, even pages that no longer exist, so that is why they will generally show more pages indexed in this report.

These reports show where your website is positioned in the search engine result page, for each of the keywords you are tracking. Measuring and tracking your position allows you to see how well your SEO efforts are working.

If you've ordered the competition report, you will see the same information about them. If your competition is ranking well for a specific keyword, you'll know they are doing something right. If they are not, then you have an opportunity to take advantage in an area of search results, where they are not visible.

 

Use the “Advanced Search” at Google and set it to return 100 results per page. Perform a search using your desired key phrase. Now press Ctrl+F on your keyboard for Find and find your name/website. If necessary, go to next page of results until you find your website.

 

Research shows that Internet users rarely will review more than 3 pages of search results before changing their search criteria.

Building inbound links is an important component of achieving good search result rankings. Search engines look at both quantity and quality of your inbound links, to help them determine your ranking.

This report lists all websites that are linking to yours. It is a quick way to learn if your link building efforts are working.

 

This report lists the actual page that your incoming link is coming from. It allows you review the exact placement of your link on the other website. This is important to know in case you've been placed on a page titled “Businesses to Avoid”, as opposed to the “Businesses I Love” page.

The only way to know if your SEO efforts have paid off is to compare where you were before you made changes to your website to where you are 6-36 weeks after all changes are completed. The best tools for comparison are these reports.  Please contact our office for pricing.