Do Your Navigation Links Help the Internet User Understand Your Product/Service?
All successful websites begin their development process the same. A basic outline is written. You are the one who must formulate a plan, or outline, of your website’s navigation structure. If your website already exists, do this process separate from the website. Then, review your website’s existing navigation links and decide if they need to be changed to reflect your new outline.
Every unique product or service needs to have its own page, whether it is a parent or child page. Every website needs to have a home page and a contact us page. Many need a location/hours page. And many also consider a resource page or links page important. Each page needs its own unique topic that can be easily listed on our outline.
The navigation link outline does not include the process of reviewing the content found within each link. Creating a navigation link outline is only about deciding your main topic headings. As content is accumulated, written or researched, the navigation outline may expand. But the outline exists as the navigational foundation.
Internet User Able to Easily Scan Content?
Internet Users tend to scan data on a web page. Only if they decide the information is what they are seeking, will they slow down and actually read all the words. Your website content needs to be presented in an easy-to-scan format to capture your potential client’s interest.
The easiest way to accomplish this is to create white space, or blank areas, around words. To make it easy for Internet Users to scan your content, break your information down into short paragraphs. Use multiple articles to accomplish white space.
We recommend that you always utilize your article title option for every article in your website. The titles are easy to skim and are a great mini advertisement opportunity for your marketing message.
Use Internal Links?
Internal links are important to your Internet viewer as they help steer the viewer to your most important pages. These Internet viewers expect any underlined words to be a hyperlink (internal/external). If you use underlining for content emphasis, and it is not a hyperlink to another page in your website (or external to another website), there is a strong possibility that the user will assume that your link is broken. Depending on your business, not paying attention to this detail may hurt your chances of securing this user as a customer. Visual emphasis of your content can still be made with the use of bold or italic added to the font. | 
